Learn how to filter out referral spam in your Google Universal Analytics and Google Analytics 4 accounts, to protect the integrity of site data. Referral spammers have been making their way into our ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

Google Analytics 4 Reports has added support for match types. Report Filters now supports: Why we care. Filters help ensure that your GA4 reports only show the data you care about, saving you time.

Google Analytics is a data-tracking service that can help you make important decisions about your website. Are you getting the best data from this tool? Most likely not, since Google Analytics does ...

This might sound funny by now because we've been talking about Google adding voice query data and filters to the Google Search Console Search Analytics report a lot last year. In fact, Google said ...

Kristi Hines discusses how to use features beyond the standard Analytics reporting such as filters, advanced segments, custom reports, and dashboards. Screen shots support detailed instructions. She ...

With Google Home, Google Assistant and more people using voice search on Google, webmasters want to know what voice search queries Google is using to show their site, potentially as a featured snippet ...