As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a ...

As reported by George Nguyen, Google is now officially launching enhanced conversions for leads. Google has enhanced conversion for web for about a year, but recently added this for leads. Enhanced ...

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics ...

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google introduced a lead form extension for its search ads campaigns in late October. Here's a look at what they offer. In late October, Google rolled out a lead form extension for its search ad ...

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also ...

Whether your organization sells to other businesses or individual consumers, one thing is certain: you must continue to generate new leads. Lead generation is exactly what its name implies — the ...