Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than ...

Google Website Optimizer, a tool that allows you to easily test different page layouts, is now available to anyone with an AdWords account. Previously, it had been out in limited beta since last ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Advertising conversion optimization specialist wants to optimize advertisers' AdWords campaigns. But will its services offer enough to get them to bite? CNET contributor Don Reisinger is a technology ...

The "mobile web" is a blanket term for the type of web surfing done on mobile devices, whether it be a smartphone or tablet device. A huge issue for the mobile web is lack of content and websites that ...

Yesterday, all Google Website Optimizer users should have received an important email from Google. The email talked about an exploit within Google Website Optimizer under certain conditions. I covered ...

There are two different security issues around Google products over the past 12 hours or so. The first is with Google Website Optimizer where there was the potential of an Cross-Site Scripting (XSS) ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. This article dives into the happens-before ...