The U.S. and UK regulators suspect that Privacy Sandbox, which has been in the making for five years, could give Google too much control over the digital advertising ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

The Competition and Markets Authority (CMA) on Monday updated its latest report on the implementation of Google's Privacy Sandbox, but it appears the European ...

Small ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ...

In a material development that will likely have a big impact on online business models, Google is no longer proposing to deprecate third-party tracking cookies in its Chrome browser. Instead, it ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies. Privacy Sandbox Vice ...

(Reuters) - Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant ...

In today’s Tech Briefing: Google officially ends its Privacy Sandbox initiative, halting 11 cookie-replacement technologies. Meanwhile, Wi-Fi 8 development is ...

Ever since the blog post by Vinay Goel, product director for the Privacy Sandbox, announcing Google’s Topics API proposal went live last week, “my channels have ...

That idea was dropped last year amid regulatory concerns. Third-party cookies were reinstated, and Google also said it provides “a new experience in Chrome” for users to be able to adjust their ...

Google just quietly killed something you may never have used or heard of: Privacy Sandbox. You should grieve this death anyway, because the implications are grim ...

Total ad spend from deals transacted through Magnite’s platform topped $5 billion for the full year, representing nearly 20% YOY growth, while full-year CTV ad spend was also up 20%. Advertisers are ...