Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in ...

Are you tired of remarketing headaches in your Google Ads account? In a time when we’re all facing increasing privacy restrictions, browser setting changes, and complex tracking setups, building ...

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the ...

Setting up the previous multiple tag version of Google remarketing required very deep thought and strategizing before generating many unique codes based on key variables. We often would generate many ...

Searchengineman, a PPC specialist, asked in a Google AdWords Help thread if it is possible to place the same remarketing tags on multiple websites. The answer is yes. Remarketing is part of Google's ...

How Do Google Ads Remarketing Campaigns Work? By using browser cookies generated by a Google remarketing tag placed on your website, categories and pages, Google allows advertisers to retarget ...

Google has rolled out dynamic retargeting to its AdWords retail customers with Google Merchant Feeds, According to Google’s blogpost, dynamic remarketing “lets you automatically create customised ads ...

Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The various moves are aimed at making remarketing on AdWords simpler and more effective ...

In the post Making the Most of Dynamic Tag Managers, I shared how tag managers address dynamic campaigns, a refining element for better analytics. One benefit from that refinement is enabling a better ...