Opinions expressed by Entrepreneur contributors are their own. Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Brand archetypes are universally recognized characters or symbols that carry specific traits, values, and stories. In the world of branding, they become these mighty instruments that help shape a ...

Described as a visionary thinker, Sunny Bonnell is a branding expert and serves as the co-founder and creative director at Motto. Motto is a comprehensive branding firm that works with ambitious ...

Understanding the vital role of brand archetypes and how they play into business can help you understand your brand’s mission and message and reach your target audience on a much more profound level.

Your browser does not support the audio element. Learn how to use brand archetypes to carve out a distinct marketing position for your business. Plus hear analysis of ...