Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...

AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home (OOH) advertising ...

As digital consumption races ahead, advertisers face pressure to shift budgets, skills and strategy toward the open internet ...

Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.