The word “ube” (pronounced oo-bay) seems ubiquitous nowadays. At Trader Joe’s, you’ve probably seen items like Ube Mochi Pancake & Waffle Mix and Ube Ice Cream. In some restaurants and pastry shops ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

The Japan-based flavor company T. Hasegawa might have named ube as its 2024 flavor of the year, but many people around the world have been singing ube's praises for decades (and longer). The tuber ...