When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The latest buzzword for broadcasters trying to create a niche in the new digital TV era is ...

This story was written by Staci D. Kramer. When the MSNBC acquisition of EveryBlock popped Monday, just about everyone—paidContent included—quickly added “hyperlocal” as the key description. But it’s ...

ATLANTA, Ga.—Gray Television is working to reimagine the local TV news experience by using NextGen TV broadcasts at its WCTV station to deliver hyperlocal news content, reports Andrew Heyward, senior ...

It’s easy to get cynical about hyperlocal news on the web. People have been working to figure out a scalable model to support it for years. But news-model fatigue shouldn’t be mistaken for permanent ...

Cox Media Group said it has launched Neighborhood TV, a free ad-supported streaming service that focuses on neighborhoods in the markets where it owns broadcast stations. The service was tested on ...

Hyperlocal platforms — ones that cater to the needs of a specific location — have an understandably bad rap. They tend to magnify biases and can quickly devolve into chaos. Nextdoor, one of the most ...

Do you feel like your business’s local presence and online presence are not working together? The solution might be hyperlocal SEO. The Fast Company Executive Board is a private, fee-based network of ...

All politics may be local, but apparently not enough journalism is. As newspapers keep cutting back on staff and printing skimpier editions, journalists, entrepreneurs and ordinary citizens have ...

In today's fast-paced, competitive environment, providing customers with a personalised experience is more crucial than ever. That is where hyperlocal marketing steps in. It helps the brands connect ...