Exchange 4 Media

IMC 2010: AIM to conduct ‘Engagement Study’ for magazines as alternate source of data

The Association of Indian Magazine (AIM) announced on September 7, 2010, that it would conduct an ‘Engagement Study’ for magazines, which could act as an alternate source of data for advertisers.
Exchange 4 Media

IMC 2010: ‘Editors should look to leverage content on multiple platforms to generate alternate revenue sources’

The sixth Indian Magazine Congress (IMC) began in Mumbai on September 6, 2010. Organised by the Association of Indian Magazines (AIM), the Congress hoisted intriguing discussions on various issues ...
Indiatimes

IMC's press confrence at Kuki

Indian Music Conference (IMC) recently organised a press conference at Kuki to mark the launch of IMC 2010. Indian Music Conference (IMC) recently organised a press conference at Kuki to mark the ...
AFAQS

IMC 2010: Indian magazine segment to navigate an alternate growth path: Ernst & Young study

In this segment of the IMC, the results of a study on the state of the Indian magazine industry were presented; the presentation was made by Ashish Pherwani, associate director, media and ...
AFAQS

IMC 2010: "Making magazines is like making babies; they need good genes"--Nicholas Brett

Brett, editor-in-chief and deputy managing director, BBC Worldwide Magazines shared learnings and insights on 'How magazine titles can successfully become global', by presenting the Lonely Planet ...