A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. Here ...

The Influencer Industry: The Quest for Authenticity on Social Media, by Emily Hund is out now. In July 2021, singer Olivia Rodrigo visited the White House as part of a campaign to encourage young ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 59 min 10 sec ago By Adrianne Pasquarelli - 1 hour 24 min ago 1 hour 56 min ago By E.J. Schultz - 3 hours 4 min ago By Jack Neff - ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...

Evan Lee, better known as EvanTube, still had his baby teeth when he became an influencer. Now 19, he’s ready to reflect on what that kind of exposure meant. Evan Lee, better known as EvanTube, still ...

Influencers have emerged as a strong factor motivating teenagers to buy some merchandise. They describe merchandise on social media such as Facebook, Twitter, You Tube, Tik-Tok, Instagram, LinkedIn, ...

Being an “influencer” is big business. Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” ...

Close to 5 million people follow Influencers in the Wild. The popular Instagram account makes fun of the work that goes into having a certain other kind of popular Instagram account: A typical post ...

The most successful influencers put their lives in the limelight—and their faces all over your social-media feed. They are relentless at self-promotion. But a new kind of creator is upending the ...

High schoolers are appealing to other health-conscious kids online, sometimes by expressing views in line with the “Make America Healthy Again” movement. Ava Noe, 17, has developed an Instagram ...

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