Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...
Business.com on MSN
14 KPI tools to track your business’s goals
Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.
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