Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next feels like an ...

Google Ads seems to have launched a beta campaign setting named "broad match keywords." It seems this setting removes the match types, specifically phrase and exact match keywords and converts them ...

Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors. If you are setting to kick off your SEO campaign, you need to note down the prime checklist that need to be ...

Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of ...

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...

Bing Ads will be shutting down Campaign Planner on July 26. The Keyword Planner is taking over. Bing Ads launched its Campaign Planner tool with vertical benchmarks, trending and forecasting data, ...

These days, simply publishing an advertisement or blog post is not enough to get you any sort of valuable exposure. The internet’s deluge of promotional material has created an ocean vast enough that ...

Paid search is a $20 billion industry that produces over one-third of all search-engine traffic to ecommerce websites. Despite the size of the industry, search engine marketers rely on outdated, ...

MSN adCenter made some upgrades on Saturday which include the ability to add negative keywords on the campaign level, which apply to all of the different ad groups being run in the campaign. Prior to ...

Search marketers can choose to launch new keyword campaigns with low bids, but Joe at Hanapin Marketing advocates "hitting the ground running," and testing these new paid search terms with CPCs "as ...

Opinions expressed by Entrepreneur contributors are their own. In his book Ultimate Guide to Pay-Per-Click Advertising, internet marketing expert Richard Stokes helps you master advanced search engine ...