The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Get building with the Lego Classic Creative Brick Box (10696). SAVE 49%: As of May 14, you can get the Lego Classic Creative Brick Box 10696 for just $17.99, down from $34.99. That's a 49% ...

"Build your own R2-D2, Chopper (C1-10P), QT-KT, R5-J2 and invent droids with the LEGO® Star Wars™ Creative Play Droid Builder set (75392). A unique family gift idea for boys and girls and any fan ...

This week, Lego released its first global brand campaign in decades with a playful, action-packed, nearly two-minute spot that’s a mad dash around a mad world. The frenetic film shows scenes in a ...

Lego is such a dominant part of the children’s toy market that it is surprising to discover that it has been over three decades since it last released an ad. Parents might feel that Lego is ...