New feature makes long-awaited analytics available on personal LinkedIn profiles, unlocking insights where real engagement and brand-building happen. With personal branding on the rise and LinkedIn ...

LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking ...

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM ...

Emilio Basaldua is vice president of analytics enablement within RAPP’s Marketing Sciences Centre of Excellence, where he brings analytics technology solutions to clients across the RAPP U.S. network ...