Loyalty programs have been helping organizations retain customers, encourage repeat purchases and promote brand advocacy for decades. However, some organizations still shy away from measuring return ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Having advised on the launch of dozens of restaurant loyalty programs, I’ve witnessed the transformative power of a well-executed loyalty strategy. However, based on my experience on the brand side, ...

In mid-September, Etsy will launch a closed beta test of Etsy Insider, the marketplace’s new buyer loyalty program. Select U.S. buyers will be able to take advantage of benefits including free U.S.

Today’s consumers expect loyalty programs to offer travel rewards — even if the program is offered by a company outside the travel industry. Expedia Group Private Label Solutions gives brands access ...

Within the franchising industry, the bedrock of success is the unwavering loyalty and trust of customers. Much of a company’s business tends to come from its existing customers, so it's important to ...