2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Global consumer brands are experiencing an unusual wave of leadership turnover. From retail giants to food and beverage ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.