“The definition of insanity is doing the same thing over and over, and expecting a different result.”—Albert Einstein This is exactly what many marketing leaders do every day. They talk about ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

The world of mobile marketing is rapidly changing and it is imperative that marketers understand these changes and how to adapt their strategies accordingly. With the shift away from home computers ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Shopper behavior has changed significantly this year because of the pandemic, most notably as shoppers buy more online and spend less time in stores. That means traditional in-store shopper marketing ...

Snickers’ latest marketing tactic is using behavioral data to find people who might be impulsive because they are happy, bored or stressed, and ready to snack for targeted marketing. The candy maker ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...