Charlotte Tilbury's Pillow Talk mascara is a cult-favorite among beauty enthusiasts. This universally flattering berry brown ...

As “mascara cocktailing” grows in popularity, some beauty enthusiasts may be surprised to learn how mascara is made. “Every formulation is comprised of an oil-soluble phase and a water-soluble phase,” ...

Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

An honest review of Urban Decay's Tube Job Mascara, which comes in a buzzy Platinum shade (among others) and lengthens lashes ...

An honest review of Lancôme's Curl Goddess Mascara, a lash-curling formula that lifts, lengthens, and volumizes even ...

Make-up artist Mira Parmar – whose clients include Joanna Lumley and Celia Imrie – explains that traditional mascaras coat ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." No matter how amazing your lashes look, it doesn't work when your eyes feel uncomfortable. "When someone ...

Discover volumizing mascaras that enhance lash definition, intensity, and wear time while supporting everyday and occasion ...

We’re certainly not afraid of a splurge-worthy beauty buy, but true makeup lovers know that the best drugstore mascaras are the heavy-weight champions of affordable beauty products. Our team of ...

A writer tries three different combinations of the "mascara cocktailing" trend, layering drugstore products to maximize volume, length, and curl.

IT Cosmetics is a brand that develops its products with leading plastic surgeons. They are known to create innovative and problem-solving makeup that uses anti-aging technologies and high-quality ...