In 1976, noted psychologist Donald Campbell argued that the more organizations use a single measure to make decisions, the more organizations will try to score better on the assessment of that measure ...

When parents first hear their child will be taking the CAT4 (Cognitive Abilities Test), many immediately think of it as another IQ test. It's an understandable assumption, but one that misses the ...

Adopting a test-and-learn philosophy is more than just a business strategy—it’s a mindset that should be ingrained in both the culture and core operations of any organization. I’ve seen firsthand how ...