What do players actually do when playing a game? This question is of utmost importance to game developers, after all, the success of their game will depend on players playing the game as they intended ...

LOS ANGELES - March 21, 2007 - Interpret, a leading new media research and measurement firm, recently released findings from their latest Gameasure report which reinforces the significance of video ...

With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...

The USFL's inaugural season debuts next week, as the league is seeking to revitalize spring football while the NFL goes through its offseason. For the USFL to have staying power, new innovations to ...

Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at this year's Strategy & Planning Series. Industry thought leaders from companies such as ...

According to Jane McGonigal, one of the most forward-thinking game designers in the US, the essential elements of a game are: a goal, rules, a feedback system, and voluntary participation. Is life a ...