How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data platform (CDP). “With our limited-time ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Twilio, a customer engagement platform provider, today at its SIGNAL event in San Francisco introduced its next-generation platform, enhanced customer data platform (CDP) capabilities, and significant ...

A CDP unlocks true customer insight by unifying real-time, cross-channel data in ways an EDW can’t, enabling personalization, compliance and scalable growth. Today, businesses are drowning in data but ...