Across highways, parking lots, and neighborhood streets, drivers are noticing an eerie violet glow where familiar white ...

Research by the Science Museum Group based on objects from different periods of UK history shows how their colors have transformed over time, leaving vibrant tones behind and becoming grayer every day ...

The color purple has long been a symbol of royalty, creativity, and mystery. But according to science, it's also something else: a figment of our imaginations. While it looks just as real as red or ...

What’s red and blue and dull all over? Our creative director makes an argument for why purple is confused and indecisive. Let me count the heinous hues: plum, lilac, orchid, lavender, violet, mauve.

As temperatures rise, we're compelled to shed the bulkier all-black layers that carried us through winter to make space for a few brighter shades. It's only natural to be curious about effortless ways ...

Recently, a new optical illusion sent the internet into a tizzy. In this, a group of elephants were arranged in a circle. While on first look, they all looked to be blue-purple in color (or rather ...

Are you a purple person? What comes to mind when you think of the hue? The first association you make with the color is likely along the lines of “royalty” or “regal.” That’s because purple is indeed ...

Gardeners discuss the oft-overlooked symbolism of nature that underlies the Pulitzer-prize winning novel Briana A. Thomas - Reporter Alice Walker’s fictional coming-of-age narrative The Color Purple ...