There may be no perfectly targeted comic con promotional activation than Old Spice at this year's San Diego Comic-Con. I know, I know, there are all the old jokes, but to a pasty white vampire like me ...
The legendary alliance brings an immersive pop-up experience to SDCC, unleashing out-of-this-world freshness to equip fans with the power to Smell Like a Hero and celebrate the blockbuster hit ...
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