E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

As per Northwestern's Digital Accessibility Policy, the accessibility of a product must be considered during the purchasing process. The Accessible Purchasing Process and Matrix document details the ...

Understanding how online platforms are redefining the car-buying process helps consumers make better use of these tools while ...

Buying a car used to be a strictly in-person, face-to-face experience. Those days, much like Oldsmobile and Pontiac, are no longer. For those who prefer to skip the salesy song and dance at a ...

When Tesla first started selling its Model S EV online in 2012, buying a new car over the internet was unheard of. Since then, a slew of new automakers, including Fisker, Lucid, Rivian, and VinFast, ...

We live in a world where people are often overwhelmed by the amount of information available to them, though this is nothing new. Companies have been competing for customers' attention since the dawn ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Matt Rabdau sits at the helm of the Leopard 38 Chinook, downsized from his and his wife's original dream boat to stay on budget and upgrade smartly for life under sail. Colette Rabdau Here's a hopeful ...