How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

For many years, we have handled our office employees like they were working in a factory. From 8 a.m. to 5 p.m., they worked on sales, marketing, projects and products. Expectations to do overtime ...

I’ve written before about why I believe the media industry’s future with most brand advertisers will be all about delivering specific business outcomes (leads, sales, etc.), in a predictable, provable ...

Next up in our predictions series, we look at the importance of outcomes, and how they could come to define 2026… Are we moving from vanity metrics to meaningful measurement? 2026 could become the ...

Please note: This item is from our archives and was published in 2002. It is provided for historical reference. The content may be out of date and links may no longer function. SINCE MOST KEY BUSINESS ...

Many key players within the SME development space, including investors, corporates, government, donors and SMEs themselves are rethinking what impact means, moving beyond numbers to appreciate the ...

Ask your team what matters most in business, and you will get a clear answer: outcomes, not outputs. We asked thousands of knowledge workers in the United States and Europe for their view on the ...

Imagine two humanitarian startups. One sends drones into isolated villages in remote areas of South Africa to deliver food, water, medicine, and vaccines. The other is a new organization based in ...