A Brazilian artist is challenging the boundaries of race and cultural identity by matching human skin tones to the Pantone colour chart. While finding exactly the right shade of grey to paint your ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." This year, many colors nod to our sense of taste with their names, and Dunn-Edwards's 2025 Color of the ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Look for pale pink Rose Quartz and baby-blue Serenity to show up in men's and women's fashions and home accessories early next year. You can raise a goodbye toast to Marsala, the red-wine hue that was ...

An curved arrow pointing right. Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed. If you design ...

Ladies and gentlemen, feel free to raid each other’s closets for inspiration this fall.The top 10 fall colors for women and men are nearly identical, according to this year's list released by Pantone, ...

For many, having a period comes with so much shame that they feel afraid to discuss menstruating — even with their friends. To help combat this lingering stigma the Pantone Color Institute and ...

Pantone colors have long been free to use in Photoshop, InDesign, and Illustrator – but that’s now changed. If you want to use the industry-standard colors in future, you’ll need to pay a $15/month ...

Ahead of the start of a new era that will no doubt bring intense new challenges, the Pantone Color Institute has announced that its 2020 Color of the Year is PANTONE 19-4052 Classic Blue, a deep blue ...