The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

PPC Flexible Packaging buys Sudpack US ops to expand technical capabilities and strengthen market position nationwide ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

Your weekly PPC Pulse delivers essential updates on Google Ads, Microsoft Advertising, and paid search performance tips.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

PPC has acquired NaturPak, a Janesville, Wisconsin-based maker of bone broths, soups, sauces, and wet pet food, as well as high-growth ingredients. No financial terms were disclosed. CEO Aaron Jackson ...