If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision ...

Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but ...

Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click-through rates and advertising ROI. But how can you find the right keywords?

It’s imperative for SEM managers to have a broad toolset at their disposal at all times. When it comes to free PPC tools, there are so many great free resources available. After crowdsourcing a few ...

Creating a keyword list for your PPC or search advertising campaign can be a challenge for any small business owner managing his or her own advertising. How long should your search keywords be? Should ...