The early word on Yahoo's Panama ad system has been good. Perhaps too good, according to one analyst. Todd Greenwald, an analyst at Nollenberger Capital, said in a research note this week that Yahoo's ...

Yahoo! Inc.'s much-discussed new search-marketing platform Panama is now open to new company advertisers, the Internet portal said Tuesday. By Alex Woods, Paul Bond Yahoo! Inc.’s much-discussed new ...

rose early Wednesday as investors applauded news that the long-awaited Panama ad system would debut ahead of schedule on Feb. 5. Shares rose 6.1%, or $1.66, to $28.62 in spite of a soft first-quarter ...

So if Yahoo thinks so much of Google's search technology, why did it waste all those millions on its 'Panama' ad system? All I can say is that Jerry Yang must really pack a pair. After spending ...

Last week's Wall Street Journal ran a piece on how Yahoo advertisers are faring as they migrate to the new Panama ad platform. I wanted to give Yahoo the opportunity to talk about the migration in its ...

SAN FRANCISCO (Reuters) - Yahoo Inc. said on Monday it is opening up its new advertising system for testing by newcomers and potential converts from rivals, marking progress in its long-awaited ...

Yahoo on Tuesday announced a major customer for its new Panama search-advertising platform: Viacom. Under a multiyear partnership, Yahoo will serve as the exclusive provider of sponsored search and ...

Yahoo! Inc.'s much-discussed new search-marketing platform Panama is now open to new company advertisers, the Internet portal led by chairman and CEO Terry Semel said Tuesday. By Alex Woodson, Paul ...