The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s ...

Following a pause of almost two years, Google has updated the Penguin algorithm at last. This is Penguin 4.0, the fourth major release, and it’s also the last of its kind because the Google core ...

Since Google’s “Florida” Update of November 2003, the search engine has kept to an unofficial promise not to mess with its ranking algorithm during the holiday season. That’s changed this year with a ...

In this opinion piece, Dentsu Aegis’s iProspect Guy Jarvie, national head of search engine optimisation, takes a look at what Google’s new algorithm means for marketers. The Google Penguin algorithm ...