The Drum

Why Peperami is seeking fame away from its iconic mascot Animal

A new tagline (‘Going a bit Peperami’) and a goal of ‘breaking traditions’ are behind a marketing refresh at 43-year-old meat snack brand Peperami, which has tasked Forever Beta with helping it reach ...
Daily Mail

It's NOT a bit of an animal! Peperami delights vegetarians and flexitarians with the release of its first meat-free Vegerami range which comes in TWO flavours and costs £1 a pack

Having remained one of the most popular meat snack brands to sell in the UK since 1979, Peperami is expanding its reach with the release of its first ever vegetarian range. The German brand has ...
Marketing Week

‘A strong memory asset’: Peperami on its plans to increase relevance among adults

Peperami is bringing back its ‘Animal’ mascot for the first time in 10 years. Source: Peperami Peperami is a brand many British consumers of a certain age might associate with lunchboxes or an ...
Marketing Week

How Peperami is ‘moving the brand on’ to appeal to a wider audience

Peperami is looking to increase brand relevance among young adults, with its most senior marketer claiming former owner Unilever overlooked the potential of the UK-focused brand. Innovation is core to ...