Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns.

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...