As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

It has been suggested that approximately five exabytes (i.e. about 5,000,000,000 pickup truck beds full of information typed on paper) of data are created each day. What is tougher to decipher is how ...

Effective customer service is a crucial component of most successful businesses. And it can be especially important to small businesses that face high competition rates, spend a lot of time meeting ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...