A potential pharma TV ad ban isn’t the only regulatory action under consideration in Washington, D.C. that has medical marketers on alert. Leadership within the Beltway has considered stripping the ...

TV networks are bracing for possible new rules and laws with regard to healthcare/pharmaceutical TV advertising. But there might be more to come. Estimates from Emarketer say pharma TV advertising ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

President-elect Donald Trump’s nomination of Robert F. Kennedy Jr. to helm the Department of Health and Human Services(HHS) is reportedly rattling drugmakers in light of Kennedy’s prior calls to ban ...

The Trump administration is discussing policies that would make it harder and more expensive for pharmaceutical companies to advertise directly to patients, in a move that could disrupt more than $10 ...

Conservatives should oppose the idea of censoring pharmaceutical advertising on television. It is fundamentally a First Amendment issue. In 2012, the Second Circuit Court of Appeals ruled in United ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

Shares of several pharmaceutical makers as well as those of major advertising agencies are in the spotlight on Tuesday after President Trump signed a memorandum mandating pharma ads provide more ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies ...