Comcast Advertising has released new research on the effects of contextual alignment in advertising. Larry Allen: Almost all of us as viewers have experienced the benefits of contextual alignment – ...
It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...
Research shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns Advertisers rank viewer ...
to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...
Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...
AudienceXpress launches AudienceXtn, a new incremental reach solution built for multiscreen TV NEW YORK--(BUSINESS WIRE)-- AudienceXpress, a division of Comcast Advertising that provides ...
Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...
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