Accurate smartphone positioning in dense urban environments remains challenging due to signal blockage, multipath effects, ...

Q: What is a "brand positioning," and do I need one for my restaurant? A: A brand positioning is a strategy statement that explains whom you are selling to, what your business scope is, and what you ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

New high-precision GNSS solution is designed to support connected navigation, LTE-V2X and autonomous driving capabilities in China. This announced version of Qualcomm Technologies’ precise positioning ...

Healthcare-focused consultancy Kantar Health has developed a new framework to help clients identify the optimal positioning for a new product, or to reposition an existing brand. The company, which ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

One of the criteria often used for judging a good positioning statement is that it is maneuverable. This ensures that the positioning doesn’t lock you in, especially in markets that change. Clearly ...

Trimble and Qualcomm Technologies, a subsidiary of Qualcomm Inc., will be working together to produce precise-positioning solutions for select automotive applications. Trimble will work with Qualcomm ...

Your brand positioning is the DNA of your business. It defines who you are, what you stand for and you as the best choice of your customers. Creating a distinct brand positioning is essential for ...