In a new trend in the affinity credit card market, several companies are putting marketing muscle behind card products that let parents earn reward money for their children s schools or college ...

UMB Financial Corp., a recent entrant in the saturated affinity card market, is offering do-it-yourself custom designs to win the business of smaller organizations. The $9.23 billion-asset, Kansas ...

Even though credit card debt is at an all-time high, credit card companies are still trying new ways to entice consumers to sign up for new cards. Affinity cards tug at the heartstrings of consumers.