As rising costs squeeze margins, behavioral pricing techniques offer leaders a way to increase revenue without pushing prices beyond what customers will accept. Unsplash+ According to Bank of ...

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. The latest U.S. tariff policies are ushering in an era of global ...

You’ve probably checked the price of a flight, found a good deal and returned later—only to see the price has gone up. Or you’ve seen an online product’s price change depending on when and how often ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...