If you've ever wondered, "Do I really need a primer?"—you're not alone. But primer actually makes a significant difference in the staying power of your makeup. For those with mature skin, primer can ...

Sheglam’s $12 Good Grip Hydrating Primer has been called the “best primer” by fans. The water-based formula hydrates and ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. A good lip primer is the key to a keeping your funky—or just totally casual—color ...

I’ve been covering lifestyle content for over seven years. A good primer creates a smooth base, allowing for more seamless makeup application and all-day wear. The best primers for mature skin often ...

To prime or not to prime. That is the question. About a decade ago, manufacturers introduced so-called self-priming paints, which allow you to skip priming altogether. But people still debate whether ...

Finding the best makeup primer for your face shouldn't be an impossible task, which is why we've put together this edit of our 10 favourite formulas that cater to each and every skin type. Before we ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. The Milk Makeup Hydro Grip Primer was the crowd favorite Alyssa Brascia is a staff ...