Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

But how about some smart glasses instead? Apple’s pricey Vision Pro VR headset had a tough 2025.… The company halted ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

After all the chatter about a follow-up version of Apple's Vision Pro headset, as well as a possible cheaper variant, it's ...

Apple has reportedly scaled back production of its Vision Pro headset after demand failed to meet expectations, dealing an ...

A new report on Apple Vision Pro filled with old data suggests the headset is a "rare failure" for Apple, that is, if you ...

Apple is reportedly scaling back production of its high-end Vision Pro mixed-reality headset as consumer demand falls short ...

The big picture: The Apple Vision Pro generated plenty of buzz, but it fell short commercially due to its astronomical price tag. Despite the lukewarm reception, Apple is reportedly doubling down on ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple’s Vision Pro has famously not been as big a hit as Apple initially hoped, but that has not stopped rivals including Vivo from taking cues from Apple’s headset. China’s Vivo has just announced ...

While most people interested in VR/XR don’t want to pay for a Vision Pro, they all likely want something that Apple’s $3,500 has: a premium display. Apple’s Vision Pro, like the recently released ...