Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline phases. In the growth phase, there is an ...

Selective product advertising -- more often referred to as selective demand advertising -- involves ad placements with messages that distinguish the advertiser's specific product or brand from ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary growth ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Overall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search product ad spend grew by 30% year over year, ...

Product placement has been in games for decades - discreetly, or not so discreetly, advertising junk food and sweets to children. But as time’s gone on they’ve gotten more sophisticated, sneakier, and ...