A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird explored some of the myths about how consumers make decisions. I think each of these ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced a new automotive insights report, based ...

Attain’s vision for the Outcomes Era includes shifting away from siloed metrics and proxy performance toward a marketing system grounded in verified consumer purchase behavior. In this new era, every ...

As the digital space expands, so does its ability to break through limitations posed by borders – both the literal and figurative kind. Gone are the days where people needed to overcome challenges of ...

Consumers are shifting their shopping online. According to eMarketer, e-commerce sales will make up 21% of worldwide total retail sales this year with US retail e-commerce sales expected to surpass $1 ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

NEW YORK--(BUSINESS WIRE)--A proprietary “2017 Purchase Funnel” study conducted by GfK, a trusted leader in market research, in collaboration with TVB, the not-for-profit trade association for local ...

Although a sale appears to be the single moment a customer hits “place order,” experts who know the marketing funnel know they’re playing the long game –– as in weeks, months or years spent investing ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than ever. With an overwhelming number of options in the marketplace, ...

Signet Jewelers Limited (NYSE:SIG) may be generating more brand buzz at a key time in front of the holiday season, Jefferies highlighted on Tuesday that Signet's (NYSE:SIG) September purchasing ...