Produce merchandisers are facing a perception problem. Despite the appeal of fruits and vegetables as a healthy snack and meal component, a large base of shoppers still considers selections to be ...

Grocery shoppers are a little more wary of busting budgets on berries of late. New research from FMI–The Food Industry Association finds that a plurality of consumers (25%) now rank price as their No.

While traditional grocery stores are still the top outlet for purchasing fresh produce, mass retailers and supercenters are gaining market share, with 57% of shoppers purchasing fruits and vegetables ...