A TV advert by Red Tractor, the UK's biggest certifier of farm products on supermarket shelves, has been banned for exaggerating the scheme's environmental benefits and misleading the public. The ...

A food chain assurance system in the United Kingdom is to undergo an overhaul to maintain consumer trust following criticism aimed at it and incidents in the sector. Red Tractor is a food standards ...

UK food label scheme Red Tractor is investigating just how concerned consumers are about animal welfare, and whether current perceptions of production methods match reality. Since Red Tractor was ...

A TV ad for the Red Tractor scheme has been banned after an environmental group complained about the claim that its products were “farmed with care”. The ad, seen in May 2023, used a voice-over stated ...

CLIMATE group River Action urged supermarkets today to stop relying on the “Red Tractor” label as proof of environmental standards. The demand comes after the Advertising Standards Authority ruled ...

Red Tractor’s new chairman, Alistair Mackintosh, has vowed to rebuild farmer trust, ease audit pressures, and improve communication at a time of significant scrutiny for the UK’s most widely used farm ...

With only a handful of days remaining until applications close, Red Tractor has highlighted the final opportunity for candidates to apply for its chief ...

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