What does it really mean to be a responsible marketer, and why is it important? When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, ...
Responsible marketing means smarter, targeted marketing that keeps the customer and their pain points always in mind. It’s an unpredictable time for us marketers. People are still recovering from a ...
As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.
Alcohol brands are welcomed to participate in social media marketing, but -- just as they ask of customers -- they are being encouraged to partake responsibly. The Distilled Spirits Council of the ...
Most Americans believe companies have an obligation to take actions to improve issues that may not be relevant to their everyday business operations. Today’s consumers factor a company’s core beliefs ...
Anne Mione est membre fondatrice de la Chaire MARÉSON. Jean-Marc Ferrandi est membre fondateur de la Chaire MARÉSON. Marie-Christine Lichtlé est membre fondatrice de la Chaire MARÉSON. Dans la ...
NEW YORK, May 26, 2023 (GLOBE NEWSWIRE) -- Continuing its history of industry-leading responsible business practices, Verizon has released the 2022 results of its Responsible Marketing Action Plan, ...
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