SAP is transferring more than 5,000 customer accounts to its channel partners and is reorienting its inside sales force to focus on working with partners instead of selling to enterprise customers.

SAP channel chief Karl Fahrbach has revealed the software behemoth’s “clean core” strategy that will prioritise and reward cloud-first partners. The enterprise resource planning (ERP) vendor’s chief ...

Yesterday, several bloggers at the SAP TechEd conference in Phoenix had an opportunity to speak with Zia Yusuf, EVP, Global Ecosystem & Partner Group of SAP. I asked Zia what characteristics typify ...

Forging a relationship with a larger vendor is often one way to increase the exposure to more channel partners and a chance to widen a reputation. That is certainly the hope for Tricentis, which ...