A SWOT analysis, looking at the strengths and weaknesses of your company and the opportunities and threats in the marketplace, lets you develop a strategic approach to reach your goals. In marketing, ...

SWOT analysis is a method of evaluating business performance by assessing strengths, weaknesses, opportunities and threats. It was introduced in the 1960s by business consultant Albert Humphrey at ...

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Opinions expressed by Entrepreneur contributors are their own. One of the components that typically goes in a business plan is a SWOT analysis. Whether or not you’re in the process of creating a ...