Tim Clare likes the theory that this works because of cognitive dissonance: We have to change something major (our behavior) ...

The desire for external validation, along with external regulation of emotions, can make us feel like reactaholics—that is, controlled by the impressions and judgments of others. In contrast, ...

There’s a reason why “little treat” culture is so popular; it’s completely natural to be motivated by a reward waiting for you on the other side of something you don’t want to do. Food is a go-to ...

Rewarding yourself throughout the day can help you overcome feelings of languishing. Here's how to reward yourself and why you deserve it. board-certified doctor of sleep medicine and neurology, ...

Rewarding yourself can backfire. If you tell yourself “I’ll only listen to my favorite podcast while I’m at the gym,” it takes just one moment of weakness to realize you can cheat and listen to it any ...

In an era of economic uncertainty and inflation anxiety, many Americans find themselves torn between financial prudence and the desire for small pleasures that brighten daily routines. The morning ...