Sprinkles Cupcakes shutters stores nationwide as dessert culture evolves. From the Cupcake ATM era to Gideon’s Bakehouse and global bakery trends, here’s what changed

The leftover cupcakes were donated to people in need, but everything inside the bakery is being sold. The funds will go directly to the impacted workers. "We have chocolate, flour, buttermilk. We just want to spread the love because otherwise they're going to close the doors on us," Valle added.

In a short video posted to Instagram, founder Candace Nelson told followers, “Today is Sprinkles’ final day,” calling the shutdown “surreal.” She emphasized that she sold the company more than a decade ago and said she had no operational role when the decision to close was made.

Candace Nelson, the founder of Sprinkles Cupcakes, announced on Wednesday that the company was closing all locations. Sprinkles is the latest popular restaurant to announce it is shuttering its doors in 2025. Popular chain restaurants like Starbucks and Denny's have closed some of their stores this year.